Drip Coffee Co.

In my study of typography, I was assigned the task to create a brand logo for a coffee shop with a custom typeface, and build its brand identity around the “sage” archetype. I chose the name “Drip” to be short, punchy and visually tie the concept of drip coffee together with the name. I chose neutral colors to reflect a calm academic setting and incorporated coffee rings to call back to the tell-tale sign of a drip. I created collateral material for Drip that could be displayed and sold in stores.